WHAT IS THE BOSTON MUSIC CONFERENCE?
The Boston Music Conference is a two-day event that consists of workshops and a series of panels with music industry executives and celebrities discussing the most relevant issues facing the music industry today. In the evenings, there are a number of exclusive networking and social events. The BMC will be held Saturday, October 15th and Sunday, October 16th, 2011
The mission of the Boston Music Conference is to educate and empower aspiring talent and entrepreneurs by providing them with the information and tools necessary to pursue a career in music and entertainment.
WHO WILL ATTEND THE BMC?
The Boston Music Conference will bring together 1500 participants over two days, including artists, entrepreneurs, entertainment personalities, students, major music industry label and corporate representatives as well as publicists and marketers. They will go in order to network, understand the music industry, and build relationships that can lead to future business ventures. In 2008, 2009 and 2010 representatives and A&Rs from major labels including Sony, Universal, Interscope, Atlantic Records, Def Jam, G Unit, Motown and Machete were among the labels represented. Celebrities in attendance in previous years have included Michael Bivens (founder of New Edition and Bel Biv Devoe), Hector Acosta “El Torito”, Kevin Lyttle (artist for Turn Me On), Q (Grammy Award winning vocalist for the Group 112), Echo (Grammy award winning producer/songwriter) and Richy Pena (Grammy award winning producer/songwriter).
WHAT IS THE THEME OF THE BMC IN 2011?
Corporate America & The Music Industry: In recent years the music industry has experienced major upheavals and record labels were no longer able to finance large advances, music video productions and marketing budgets. As artists adjusted their expectations and labels struggled to stay afloat, an industry game changer arrived on the scene in the form of corporate America. The economic crisis had extended into and affected marketing budgets and brands as well. Corporate America realized they needed to make their money work smarter and create long-term lasting relationships between the brand and the consumer. The way to do this was by partnering with well loved as well as up and coming artists. The partnership between corporate America and the music industry was a natural fit. At the 2011 BMC we will explore how brands and artists have worked successfully in the past and what the future holds.
Boston has always had a reputation as a thriving music center. This is partially due to the great number of colleges and universities that the city is home to. The students provide a vibrant and supportive fan base for the great number of music genres that exist in the city. The city is also home to world-renown music teaching institutions including Berklee College of Music and the New England Conservatory. Boston is also home to a tremendous amount of local talent. The BMC aims to bring national attention to the music scene in Boston and create opportunities for the region’s talent.
HOW WILL ATTENDING THE CONFERENCE HELP ME?
This event will bring together many of the industry’s top thought leaders who are literally changing the music business. The most current issues that are affecting the careers of everyone in the music business will be discussed, such as, the impact of digital media, identifying new revenue streams and marketing trends. Being aware of the direction the music industry is heading will allow you to position yourself for success in the future whether you are representing yourself, a label, a brand or corporation.
WHAT GENRE OF MUSIC DOES THE BMC FOCUS ON?
There is no specific genre that the BMC focuses on, the information and can be applied across all genres and fields from Hip Hop to Rock to Latin. There are representatives from all major labels and the most influential companies that are changing the industry.
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